
The other day Inman News published an interesting infographic from Trulia that depicts what has become the #1 problem in online real-estate; listings (i.e. house / floorplan availability) The article noted that consumers and professionals alike complain that they are frequently out of date, expired, have the wrong price, etc… In other words, it’s a problem.
Now it might seem odd to the casual observer that the same data that drives our industry is also what harms it the most, but what was interesting to me was that the article didn’t dig into why this is really happening. Yes the article noted that the largest culprit is the “non-MLS 3rd party syndicator,” but who are these egregious rule breakers?
Short answer, everyone.
Why Has It Gotten So Bad?
The simple answer is that everyone wants you to believe that they control the information. This is after all why you pay for their service / hand over your email address, etc… So they create a website, post some information, and hope you’ll forgive them for any errors.
What you may not realize however (at least for rentals), is that no one really owns this data except for the landlord. When you see a published rate or a posted vacany, there’s a good chance that 100 other people saw it as well, which creates a bit of a land rush that results in the information being out of date almost immediately after it’s posted.
Consumers however are led to believe that because they see it on your site, it’s still available. A problem that is typically not resolved until after you’ve handed over your contact information. Great news for the agent, because they can now start spamming you, but terrible news for the consumer who just wanted to see that property.
What’s a Rational Person To Do?
1. Be Careful. First things first, you need to be protective of your email address. Ours is an industry notorious for spam, so if you come across websites like the following (names have been removed to protect the innocent), run:

2. Set clear goals. Some people search online for pricing information, others to see pictures of floorplans or to get an idea of where to focus your energy. I always checked online to get an idea of where the best deals were. Whatever your goals are, think about them
3. Check for social proof. Instead of blindly searching google, ask your friends who they recommend. Check who people are talking about on Twitter, etc… There are a lot of great services out there willing and able to offer their help, but all too often they are overwhelmed by guys like the ones mentioned above.
But if you’re still lost or confused, I happen to know a startup that built an apartment search engine that doesn’t suck. We’re still very young, but are focused on building an amazing product so let us know what you think!